My life's work has been about connection: as a kid, dreaming to connect nations as a diplomat; in university, connecting people through a skateboard society; and in my ealier career, connecting businesses as a sales director.
Well, what's next?
In 2025, I founded Stardust to bring it all full circle. Our mission is to connect the world's most innovative products with the distribution networks they need to thrive.
Why Stardust? It’s inspired by David Bowie's Ziggy Stardust—Vision in the stars, action on the ground.
My career has weaved through seemingly distinct roles—from AI engineer to lecturer, entrepreneu—across the cultures of France, the UK, and China. Yet, one common thread binds them all: a fascination with connection.
Serving as Shenzhen VP for LaFrench Tech was a natural extension of this, allowing me to build bridges for technology to travel between East and West.
Co-founding Stardust is the culmination of this journey. It is the platform where I apply this lifelong belief: that connecting great ideas to the right environment is how we create real impact.
Stardust & Company was founded in Shenzhen—China’s innovation gateway to the world.
We specialize in helping brands succeed in Europe by offering deeply localized strategies rooted in real cultural insight and on-the-ground execution.
With a strong understanding of both Chinese and European business ecosystems, we empower brands to break through barriers, build trust, and grow with confidence.
We decode European consumer behavior and business norms to craft strategies that truly resonate.
We match you with the right local channels, partners, and resources to accelerate your market entry.
Whether you’re starting from scratch or scaling up, we build a clear roadmap for sustainable success.
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